Success Story · Restaurants
Revolutionizing shawerma packaging from foam to paper
01 · The Oppourtunity
A growing brand still relying on foam-based packaging
As Shawerma 3a Saj expanded, most of their hot food, combos and side dishes were still being served in foam containers. The packaging did the job, but it no longer matched where the brand wanted to go—operationally, visually, or environmentally.
Management wanted to move to paper-based packaging across the line, but they needed a partner who could handle everything: design, material selection, testing in real kitchens, and the ability to meet seasonal prints.
- Eliminate reliance on foam SKUs while keeping food temperature and integrity
- Unify the look and feel of the brand across dine‑in, takeaway and delivery
- Provide custom designs for special occasions while preserving brand identity
02 · The RZ Solution
Step‑by‑step transition to a fully paper-based ecosystem
Shawerma 3a Saj had the vision, and RZ had the solution. With our high-quality oil-resistant paper, premium printing capabilities, reliable lead times, and deep packaging expertise, we were the ideal partner to help bring this transition to life.
Working closely with the Shawerma 3a Saj team, our Design and Sales teams collaborated to develop, prototype, and test paper-based alternatives for all packaging items, including shawerma sandwich bags, family meal boxes, and side containers. Every solution was carefully evaluated to ensure it performed seamlessly throughout the customer journey—from the kitchen, to delivery vehicles, to customers' tables. Key outcomes include:
- One‑to‑one replacement plan for every major foam SKU with a paper equivalent
- Branded desgins adapted to new materials while keeping colors and logo impact
- New products to enhance customer experience and perception
03 · Results & Impact
A modern, paper-first brand with cohesive branding and stronger perception
With both teams' collaboration, Shawerma 3a Saj was able to transition to a fully paper packaging line in place of the legacy foam one. More environmentally friendly, one clear brand identity, and innovative takeout solutions - RZ managed to get Shawrma 3a Saj where they wanted to be.
In numbers, since our partnership with Shawerma 3a Saj, we have:
- Developed 80+ different SKUs with them, including themed designs for special occasions
- Supplied ~8,000,000 pieces to Shawerma 3a Saj annually
- Improved brand perception with a more premium, modern unboxing experience for customers
More Packaging Highlights
Explore Shawerma 3a Saj’s paper-first packaging in detail
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