Success Story · Bakeries & Dessert Shops
One partner for every creative packaging moment
01 · The Oppourtunity
Seeking a one-stop shop partner to meet creative needs
Planet Donuts built their brand around fun, creativity and constant novelty: new flavors, limited editions, seasonal boxes and collaborations. But behind the scenes, every new occasion meant new packaging items — and more suppliers to brief, chase and coordinate.
Donut boxes, coffee cups, ice cream cups & more were coming from different vendors. Designs had to be adapted multiple times, samples had to be tested repeatedly and minimum order quantities didn’t always match real needs. Planet Donuts was looking to:
- Simplify planning and reordering by having a single supplier for all different SKUs
- Ensure designs, colors and quality are always consistent across boxes, coffee cups and ice cream cups
- Coordinate execution at scale for seasonal or campaign packaging
02 · The RZ Solution
One creative packaging partner for everyday and every occasion
RZ stepped in as Planet Donuts’ packaging partner — consolidating their core items and creating a system that could flex for campaigns, seasons and special launches without starting from zero each time.
Together, we built a packaging portfolio that covers the full experience: donut boxes, paper cups, plastic cups, and more. For each new occasion, the Planet Donuts team now works with one RZ contact who coordinates design adaptations, sampling, production and delivery across all branches. What RZ offers:
- Centralized sourcing and production for all key packaging categories
- Brand templates that make it easy to update artwork for holidays and launches
- Coordinated timelines so new designs arrive in time across 55+ locations
03 · Results & Impact
More creativity in customer hands, less complexity behind the scenes
With RZ as a trusted partner, Planet Donuts significantly reduced the time and effort spent managing packaging. The team can now focus on ideas and campaigns, knowing that the execution — from boxes to cups — is in good hands.
Every new occasion feels “on brand” and cohesive, whether the customer is holding a coffee cup, opening a donut box or eating ice cream. This partnership resulted in:
- One supplier covering everyday and seasonal packaging needs
- Stronger brand consistency across all packaging solutions
- Faster turnaround from concept to in-store packaging for new campaigns and occasions
More Packaging Highlights
Explore Planet Donuts' custom packaging in detail
